Sounds like this is the book to read….Christmas is only weeks away…
It’s hard to do justice to this book because it covers so much territory. I’ve been reviewing, promoting, and marketing for a long time, but I learned a lot more in this book; and even as I was reading it, I used the Tweet, etc. icons function on my Amazon buy page, per her suggestion.
The author tells you how to use endorsements and blurbs in promotion–and how long an excerpt should be (fair use) and how to use elipses in these excerpts. (I knew that about elipses, but not everyone does.) I appreciated the Amazon info about the excerpt length she shared; and there was more useful information about working with Amazon.
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