Image via Pixabay

In my last post. I talked about Instagram and how authors can use it to build a social media following as well as what type of content to post.  Today, I’m going into the specifics on how to use Instagram to promote a book.  I’m also going to give a few ideas on when to post as well as how to maximize your time spent there so that you don’t spend all day posting pretty pictures.  So without further ado…

A Free Feature Authors Can Use For Book Promotion:

Instagram recently released a new feature (copying SnapChat) called, Instagram Storieswhere you can post a series of pictures, or videos for 24 hours.  Why would somebody want to do that?  It’s to create a sense of urgency and trigger the impulse mechanism within a human brain which can be ideal for things like:

• A presale
• A limited…